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Here is a complete informational listing of the courses in the
PrimeMarketing™ eBusiness curriculum. Please note, these courses
are available exclusively at the curriculum level and cannot be
purchased separately.
| Branding
Your Internet Identity (MRK0011) |
|
Course |
Description
|
| eMarketing
Overview |
This
course helps learners to understand the different approaches
taken toward eMarketing and the various components of an eMarketing
plan. A series of strategies are also provided to assist course
participants when implementing a Web presence as part of their
marketing mix. |
| Define
Your Core Business |
This
course teaches learners the typical components of a business
overview - an important part of any eMarketing plan. The all-important
question - to what degree your organization should launch
an Internet presence - is also addressed. |
|
Develop an Online Identity |
This
course helps learners to develop their own online corporate
identity, by building recognition and overcoming the various
limitations that are associated with the Internet. |
| Form
Strategic Alliances |
This
course defines the characteristics of reciprocal links and
shows learners how to recognize why strategic alliances sometimes
fail. It also helps them to understand the guidelines involved
in creating a strategic alliance. |
| Scoping
Your Internet Project (MRK0012) |
|
Course |
Description
|
| Evaluate
Statistics |
This
course shows learners how statistics can be used most effectively
in eMarketing. Several guidelines also help to further simplify
the process by providing a solid framework for reviewing statistics. |
| Research
Accurate Data |
This course helps learners to recognize the challenges associated
with online research, and how to effectively research accurate,
ethical, and useful data through searches and surveys on the
Internet. |
| Select
Your Web Team |
This
course demonstrates how to select and work effectively with
the right people to create and maintain a Web presence. |
| Create
an eMarketing Budget |
While
the Internet is renowned for being cost-effective, one stills
need to budget for the activities associated with bringing
the organization online. This course teaches learners how
to create a comprehensive budget. |
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