| "Good grounding in new ideas"
by Adam Reek
Based on the book Internet Marketing Plan by
Kim Bayne, Prime's E-Marketing Overview provides a reliable
introduction to the world of online marketing. The course
can be beneficial to small business owners developing
emarketing initiatives. It can also benefit junior marketing
executives looking for a structured foundation in deciding
what form e-marketing should play in their organization
and would then help them formulate an effective argument
to present to the executive team.
For marketing managers with a current marketing strategy
in place, E-Marketing Overview could be used to strengthen,
alter, or completely transform a company's e-marketing
goals.
For those who have not taken an online course, Prime
Learning makes it simple to get started. Still, although
it is easy to leave the class and pick up where you
left off, you need to remember the page number within
the chapter. For those with full-time jobs and busy
lives, this simple omission is bothersome.
Emarketing Overview consists of four main chapters:
E-marketing approaches
E-marketing plans
E-marketing big picture
Promote your web presence
Each chapter has a thorough review of its key points.
Prime Learning adds occasional audio that helps keep
your interest. The short quizzes test your ability
to summarize new material and terminology, but if
you make a mistake or hit the wrong key, the course
does not point out your wrong answer, much less correct
it. All it says is, "You got 3 out of 4 answers correct."
This is my only complaint about an otherwise thorough
review section.
It would also be nice to have more interactivity
and to see examples of successful real-world e-marketing
strategies and the changes they have made within their
organizations.
Recommendation
Prime's e-marketing course is not perfect. Neverthless,
the notes I took during it would be an invaluable
outline in devising future emarketing plans and for
that reason alone, this course is worth taking.
Adam Reek (ariccasf@earthlink.net) is the advertising
director for Cycle Sport magazine and is based in
the San Francisco Bay Area.
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