Reviews
PrimeManager
"Good out of the can" by Dawn Williams

PrimeManager, online, 2001, 24 hrs., PrimeLearning.com® (917-210-8173, www.PrimeLearning.com®), $525 per user per year; $10,800 per 100 users per year. Other resources: mentoring, discussion boards, chats.

How can companies assist their employees to become better managers? One way is to offer training on key management skills and concepts. PrimeManager offers a curriculum of 14 management courses covering content areas of assertiveness, delegation, conflict resolution, problem solving, coaching and evaluation. All courses follow a similar flow and are made up of mostly text and graphics with an audio introduction and conclusion. They incorporate true-false, multiple choice, and matching questions throughout the lesson to either introduce or reinforce key concepts.

The courses introduce key concepts for each topic and also include a lot of lists, the "Seven sources of…." and the "Four benefits of …." The courses try to bring the content to the application level by including workplace examples that illustrate their teaching points, for example, a conflict scenario between two employees and a manager trying to resolve it.

The course fleshes out these examples with photos and audio conversation, an effective way to maintain student interest and engagement. However, I found it distracting to have the exact text on the screen while the audio was playing since I could read it much faster than it was spoken. Some courses also include a case study in which students are asked to make choices about how to handle a situation and take a slightly different path through the case depending on their answers.

A nice feature is the pre-assessment test that creates a recommended curriculum based on the student's performance. Each course also has a graded self-check to assess how well you've learned the material. My one beef with this is that although you get feedback after you're finished, there's no place for you to view the results again.

PrimeLearning.com® offers these courses within a learning environment that includes chat, asynchronous discussion boards, and virtual classes using Centra Symposium. However, the virtual classes require an extra charge. These tools offer companies the opportunity to make the self-paced online courses much more powerful and effective by incorporating collaboration and dialogue among students and facilitators as well as allow companies to customize learning activities. Students are also provided access to an online mentor for specific questions, and the three questions that I sent were answered promptly (within hours).

Recommendation

While online content doesn't allow students to truly practice management skills, it does allow them to become familiar with important concepts, ideas, strategies, and techniques. PrimeManager offers solid canned content with opportunities to make it more relevant, practical, and meaningful to employees in need of management skills.

Dawn Williams (dwilliams@enforme.com) is an independent consultant, located in Towson, MD, who specializes in eLearning strategy and instructional design for corporate and government clients. She has been designing training for the past five years with emphasis in computer and web-based training and performance support.

PrimeManager product rating
Holds user interest 2.5
Production quality 3.5
Ease of navigation 3.5
Interactivity 2.5
Value of content 2.5
Instructional value 2.5
Value for the money 3.5
Overall rating 3
Ratings: 4 Outstanding, 3.5 Very good, 3 Good, 2.5 Above average, 2 Average, 1.5 Below average, 1 Poor

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