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PrimeLearning.com®™ RELEASES INNOVATIVE LEARNER-FOCUSED PRODUCT ENHANCEMENTS
 
Innovative improvements intensify learner involvement and boost utilization

STAMFORD, CONNECTICUT, May 29, 2001 - PrimeLearning.com®™, a leading international provider of business skills eLearning solutions for the corporate training market, today launched several new enhancements to its Prime eLearning curricula. Training delivered via the improved Prime eLearning curricula increases learner motivation and interaction. As a result, the corporate buyer will notice a marked increase in performance and, accordingly, an increased return-on-investment.

"There is no question that improved interaction enhances adult learning," said Terry O’Brien, founder and CEO of PrimeLearning.com®. "We have taken great pains to imbed significant opportunity for increased involvement in all new releases of the PrimeLearning.com® curricula. Whenever we are considering making a change to our curricula, the litmus test is, 'Will the change increase motivation, usage, and return on investment?' We believe that adding increasingly practical learning tools and providing additional opportunities for workplace practice and more realistic testing, will allow this to occur."

Improvements in the PrimeLearning.com® curricula include:
Increased interactivity through enhanced strategic use of audio. In order to deepen the assimilation and retention of key learning points, PrimeLearning.com® has strengthened the usage of audio to punctuate primary information and increase interactivity and retention. By meticulously weaving appropriate, real-life communication into the eLearning experience, the enhanced learning more closely simulates real workplace situations.

New skills through game-playing. It is a well-known fact that students learn more easily when having fun. Realizing this, PrimeLearning.com® is embedding game-based learning opportunities into its eLearning system to dramatically increase user engagement and motivation. This is yet another enhancement that provides a highly engaging learning environment.

Improved assessment models. In everyday life, adults learn by doing. Taking this into consideration, PrimeLearning.com® has boldly revitalized their assessment approach with the integration of more scenarios, application-based questions, and enhanced answer recognition techniques.

"All of our eLearning features focus on the fundamental critical success factor of transferring skills within an eLearning environment," stated Fiona Howard, Vice President of Product Development. "The unique combination of well-proven adult learning principles and development of new features that most appropriately simulate real-work situations and increase interactivity and retention is what yields a high return on investment from our system."

About PrimeLearning.com®™
PrimeLearning.com®™ is one of the fastest-growing corporate eLearning solutions providers, with comprehensive business skills training delivered exclusively over the Internet. Curricula include areas such as: communication, customer service, interpersonal skills, leadership, management, project management, sales, and team building. PrimeLearning.com® has partnered with world-renowned experts such as American Management Association, Gower Publishing Ltd., John Wiley & Sons Publications, Jossey-Bass/Pfeiffer, KCI, and Xerox Corporation to provide content with proven bottom-line results.

PrimeLearning.com® adheres to open standards in its eLearning System™, including AICC, SCORM, and IMS standards enabling corporate customers to easily integrate the PrimeLearning.com® courseware with nearly all management systems. PrimeLearning.com® and the eLearning System are trademarks of PrimeLearning.com® Group Ltd. and PrimeLearning, Inc. All other names are trademarks or registered trademarks of their respective owners.

For additional information, please contact PrimeLearning.com® at 860-526-3487, or visit www.PrimeLearning.com®.
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