| American Management Association
and PrimeLearning.com® form strategic alliance |
| |
Companies to collaborate on
eLearning offerings; share content and sales channels
NEW YORK AND STAMFORD, CT, September 22, 2000 - The
American Management Association (AMA) and PrimeLearning.com®™
today announced the formation of a strategic alliance. The
collaboration will enable PrimeLearning.com® to develop eLearning
solutions based on AMA content, while providing AMA with the
ability to market PrimeLearning.com®'s entire suite of eLearning
offerings to its corporate members and customers.
The agreement offers PrimeLearning.com® customers access to
AMA's world-renowned content and expertise in management development
subject areas. AMA members and customers will have a wider
choice of Internet-based training and learning solutions to
purchase through the organization.
AMA is currently leveraging its unique network of thought-leaders
to develop a wide range of eLearning products, and plans
to release new courses every month.
"In the very near future professionals at all levels will
have unprecedented freedom to access all the best training
materials directly through AMA," commented Bob Fraulo, AMA
senior vice president, Corporate Learning Services. "We are
entering into this agreement because PrimeLearning.com® excels
at applying its unique methodologies to redesigning management
training content for eLearning purposes."
The alliance with AMA is the latest in a series that PrimeLearning.com®
has formed as part of a worldwide strategy to build a library
of field-proven eLearning content from leading corporations,
authors and publishers.
"AMA is clearly a recognized market leader in the presentation
of management development and training content," stated Terry
O'Brien, chief executive officer, PrimeLearning.com®. "Incorporating
outstanding subject matter into our solution will significantly
enrich the span and content of eLearning offerings to PrimeLearning.com®
customers, as well as enable AMA to reach out to a new Internet-based
audience."
PrimeLearning.com® focuses exclusively on Internet-based corporate
training delivery. Its eLearning offerings provide a personalized
learning experience for corporate employees that is customized
to their organization's unique needs. Each curriculum, between
10 and 30 hours of instruction, is anchored in real-world,
job-related situations and made even more relevant through
the inclusion of case studies, up-to-the-minute online news
feeds, and multiple online resources. One of the major strengths
of the Internet-based learning environment is the high degree
of interactivity and peer collaboration for the business learner.
For more information about the AMA - PrimeLearning.com® alliance
please visit http://www.PrimeLearning.com®/ama/index.htm.
After October 1st, the web address will be ama.PrimeLearning.com®.
About PrimeLearning.com®
PrimeLearning.com® is one of the fastest-growing corporate
eLearning providers, with comprehensive business and professional
skills training delivered exclusively over the Internet. Founded
in January 1999, PrimeLearning.com® has already achieved enormous
success with innovative Internet-based learning solutions
specifically designed to improve learners' knowledge, skills,
and performance in areas such as sales, project management,
customer service, leadership, finance, legal compliance, and
interpersonal skills. PrimeLearning.com® has partnered with
other training experts such as Xerox Corporation to develop
content with proven bottom-line results.For additional information
about the company, contact PrimeLearning.com® at 860-526-3487
or on the Internet at www.PrimeLearning.com®.
About AMA
The American Management Association (AMA) is the world's leading
membership-based management development organization. AMA
offers a full range of business education and management development
programs for individuals and organizations in Europe, the
Americas and Asia. More than 700,000 AMA customers and members
a year, including 488 out of the Fortune 500 companies, learn
superior business skills and best management practices through
a variety of seminars, conferences and special events, eLearning
courses, assessments and customized learning solutions, publications,
on-line resources and through interaction with AMA's faculty
of top practitioners.
For additional information please consult AMA's Web site at
www.amanet.org.
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