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A hard-driving engine creates eLearning courseware and customized curricula in a fraction of traditional time.
 
January 8, 2001 - A HARD-DRIVING ENGINE CREATES E LEARNING COURSEWARE AND CUSTOMIZED CURRICULA IN A FRACTION OF TRADITIONAL TIME

PrimeLearning.com®™ uses a "mix and match" approach to client-specific, rapid development.

STAMFORD, CT, - In an era of dynamic business growth and equally prompt change, PrimeLearning.com®™, a leading international provider of business skills eLearning solutions for the corporate training market, can "express-deliver" customized courseware and curricula utilizing a powerful combination of Internet-based and technical capabilities.

Rapid Development of Custom Courseware
Utilizing a mix and match approach to existing content, PrimeLearning.com® can quickly re-assemble learning objects to create new custom courseware more suitable for customers' needs, and can also mix in custom learning objects created to meet a customer's specific needs with a wider library of generic learning objects. Terry O'Brien, CEO and Founder of PrimeLearning.com®, explains it this way, "Because structured content is predicated on basic building blocks of learning objects, they can easily be mixed and matched into new customized courseware. This gives customers the ability to rapidly have new curricula at a low cost. However," O'Brien cautions, "you must pay attention to the flow and the appropriate way to reconstruct the learning objects, or you will not accomplish the purpose that you set out to achieve. This is a focus that we consistently strive for."

Rapid Curriculum Customization for Company-Specific Resources
Relying upon the same powerful engines and technical capabilities, PrimeLearning.com® has devised a method whereby they can quickly support existing generic content with client-provided, proprietary information and processes that completely customize the eLearning experience. For instance, one of PrimeLearning.com® leading sales training curriculum is PrimeSales™. At any time, clients can instantly make available their own sales processes, help sheets, or customer questionnaires and integrate them seamlessly into the current PrimeSales curriculum. Learners will find the company-specific information as quickly as that which is provided by PrimeLearning.com®.

Derek Humphreys, CTO of PrimeLearning.com®, is one of the architects of this System. According to him, "This capability is ground-breaking because it enables customers to automatically integrate the proprietary materials that learners have to use on the job into our System. It makes learning more practical and solution-driven - features that are vital to the adult learner."

PrimeLearning.com® is a leader in the eLearning industry and a pioneer in creating rapid customization tools that lend validity to the eLearning environment.

About PrimeLearning.com®
PrimeLearning.com®™ is one of the fastest-growing corporate eLearning providers, with comprehensive business skills training delivered exclusively over the Internet. Founded in January 1999, PrimeLearning.com® has already achieved enormous success with innovative Internet-delivered learning solutions specifically designed to improve learners' knowledge, skills, and performance in areas such as sales, project management, communication, customer service, leadership, management, team building, and interpersonal skills. PrimeLearning.com® has partnered with training experts such as The American Management Association, Gower Publishing Ltd., John Wiley & Sons Publications, Jossey-Bass/Pfeiffer and Xerox Corporation to develop content with proven bottom-line results.

PrimeLearning.com® adheres to open standards in its eLearning System™, including AICC, SCORM, and IMS standards. Because these are industry-wide standards adopted by most corporate customers, the PrimeLearning.com® courseware can be easily integrated with nearly all learning management systems. This provides the business eLearning community with the maximum number of options in their eLearning experience.

With world headquarters in Stamford, Connecticut, PrimeLearning.com® also maintains a major location in Limerick, Ireland, US sales headquarters in Concord, Massachusetts, and European sales headquarters in London, England. For additional information about the company, contact PrimeLearning.com® at 860-526-3487, or visit www.PrimeLearning.com®.

PrimeLearning.com® and the eLearning System are trademarks of PrimeLearningGroup Ltd. and PrimeLearning, Inc. All other names are trademarks or registered trademarks of their respective owners.

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