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PrimeLearning.com® chosen by Munters Corporation as its eLearning provider - Munters cites proven ability to partner as a major selection criterion
 
February 13, 2001 - PrimeLearning.com® CHOSEN BY MUNTERS CORPORATION AS ITS eLEARNING PROVIDER - Munters cites proven ability to partner as a major selection criterion

STAMFORD, CT, NEW YORK, NY, and AMESBURY, MA, - Munters Corporation, the world leader in humidity control, has chosen PrimeLearning.com®, a leading provider of corporate business skills eLearning solutions for the corporate training market and American Management Association (AMA), to implement an integrated training solution utilizing the eLearning System™.

"Through an integrated PrimeLearning.com®.and AMA solution, we will be able to implement a national, cost-effective training program, which will leverage the power of the Internet," confirmed Susan Cunningham, Director of Human Resources for Munters. "By providing leadership team members with a continual resource, "anywhere - anytime," employees will be able to develop and will have a much greater opportunity to succeed at Munters. As part of this plan, we will tie the eLearning/Instructor-led Strategy into the Munters University Training Model."

Munters Corporation has chosen to invest in its people and their leadership development. Key areas of empowerment are:
1) Global Employee Training - the need for all employees to learn new business skills in order to stay ahead of changes in the market.
2) Sales Training - the need for many internal employees, re-structured into sales roles, with varying levels of sales experience, to quickly have access to world-class sales training.
In order to achieve these goals, Munters chose PrimeLearning.com® and AMA as strategic partners because of the unique benefits offered through the partnership of these two organizations, and the way in which their service offerings linked precisely to Munters' national training needs. In addition, the demonstrated ability of both organizations to effectively partner also fit well with the Munters' culture.

PrimeLearning.com® will provide the following eLearning curricula to a wide span of Munters employees:

PrimeProject Management™ (Fundamentals and Professional Series)
PrimeCommunication™
PrimeManagement™
PrimeCustomer Care™
Live, instructor-led sales training will be offered at three levels by PrimeLearning.com® and AMA:

1. A Beginners Course - Fundamentals of Selling
2. An Intermediate Course - Principles of Professional Selling
3. An Advanced Course - Value-Added Selling

The Munters' Sales Team will be able to first go to the AMA Instructor-led Sales course, followed-up, with the PrimeSales curriculum. Sales Managers can conduct "refresher" sessions and discussions via the PrimeLearning.com® virtual chatroom on a monthly basis, while also providing the sales staff access to the PrimeLearning.com® discussion boards and electronic resources to further support learning. The goals are to have everyone understand the Basic Principles of Selling, to have resources available to share knowledge and experiences, and to have everyone focus only on the material they need most so that each employee can progress successfully to higher levels of learning.

"We are proud of Munters' confidence in our solution and proud of the way in which our partnership with the AMA is evolving," said Glenn Reyer, President of PrimeLearning.com®. "These kinds of partnerships are a driving force in our business model for the 21st century. The Munters/PrimeLearning.com®/AMA alliance is one of many demonstrations of the value of a blended approach to learning solutions combining traditional instructor-led training with eLearning - to thoroughly train and support employees "anywhere - anytime."

About PrimeLearning.com®™
PrimeLearning.com®™ is one of the fastest-growing corporate eLearning providers, with comprehensive business skills training delivered exclusively over the Internet. Curricula available include sales, project management, communication, customer service, leadership, management, team building, and interpersonal skills. PrimeLearning.com® has partnered with training experts such as American Management Association, Gower Publishing Ltd., John Wiley & Sons Inc., Jossey-Bass/Pfeiffer and Xerox Corporation to provide best-of-breed content with proven bottom-line results.

PrimeLearning.com® adheres to open standards in its eLearning System™, including AICC, SCORM, and IMS standards, enabling corporate customers to easily integrate the PrimeLearning.com® courseware with nearly all learning management systems. PrimeLearning.com® and the eLearning System are trademarks of PrimeLearningGroup Ltd. and PrimeLearning, Inc. All other names are trademarks or registered trademarks of their respective owners.

For additional information about the company, contact PrimeLearning.com® at 860-526-3487, or visit www.PrimeLearning.com®.

About AMA
The American Management Association (AMA) is the world's leading membership-based management development organization. It is distinguished by the quality of its faculty of global business practitioners, the practical action-oriented focus of its learning programs and the dynamic, interactive nature of its courses. AMA offers a full range of business education and management development programs for individuals and organizations in Europe, the Americas and Asia. More than 700,000 AMA customers and members a year, including 488 out of the Fortune 500 companies and many federal agencies, learn superior business skills and best management practices through a variety of seminars, conferences and executive forums, eLearning and self-study coursesbooks, and onsite and customized learning solutions.

For additional information please consult AMA's Web site at www.amanet.org.

About Munters
Munters is the world leader in moisture control with products and services for dehumidification, humidification and cooling of air. Operations are divided into three geographic regions, Europe, Americas and Asia. Manufacturing and sales are carried out via the Group's own companies in 28 countries. The group has 2,300 employees and an invoicing of 320 million USD (1999). Munters is listed on the OM Stockholm Exchange.
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