The Call Center Industry
We may not give it very much thought, but we've all been in contact with a call center at some point - maybe even regularly. It may be to order that dog kennel you picked from a catalog, or to get hold of that password you need to set up your voicemail. Whatever the issue, there's a number to call. Call centers are a fact of modern life and they're here to stay - and grow.

Expenditure on US call centers by the financial services sector was $167mn in 1998. At its present growth rate, this figure will have reached $364mn by 2003. And that's only one business sector. However, while call centers are huge in the US, their existence is not limited to there.

Call centers have had quite a history in Europe too, and they continue to expand and take on new horizons. While the European call center industry may have experienced some sluggishness in the 1990s, it's making up for it now, exploding in size and scope. According to a report by researchers, Frost and Sullivan, the number of call centers in Europe will grow from 12,750 in 1999 to 28,289 in 2006. In addition, Datamonitor predicts that the number of centers dealing with Internet-related issues will grow from 400 in early 2001 to 3,400 by 2003.

The establishment of call centers in Europe has, up to now, been led by the Irish and the Dutch. For their part, the Danes are emerging as leaders on the Scandinavian front. And it doesn't stop there. India is fast becoming a strong global contender for the location of call centers. Some factors influencing this movement are the booming IT industry, the largest English-speaking population after the USA, and a vast pool of skilled, English-speaking employees.

Call centers are big business, and they're getting bigger all the time. Big business involves lots of people, and lots of people means many and varied training needs. And that's where PrimeLearning.com comes in!


What We Offer

As well as a host of general professional training products in areas such as project management, personal development and general management, PrimeLearning.com offers three products that directly support the training needs of the call center industry:



Curriculum Focus Addressing … For …
PrimeCall Center™ ABCs The industry "What is" Agent orientation
PrimeContact Center™ Agent The agent "How to" Practical agent skills
PrimeCustomer Care™ The customer "Why" Contextual development


PrimeCall Center ABCs

The PrimeCall Center ABCs curriculum teaches the underlying principles of call center operation from a front-line agent's unique perspective. It explains in clear, simple and effective language, key concepts such as stakeholder concerns, workforce management, performance measurement, agent occupancy, call routing and management technologies, staff scheduling and customer relationship management.

It is aimed at frontline agents who need an understanding of the fundamental structures and relationships in the call center profession.

PrimeCall Center ABCs provides overview training on the day-to-day aspects of the job encountered by the frontline agent. It is ideal for the orientation of new agents and for imparting a better understanding of the Call Center industry to established agents. The curriculum focuses specifically on the Call Center industry rather than individual Agents' skills, and deals with internal Call Center issues such as "where do I fit in?", "what is my value in the company", "why do I get all the calls" and related questions.

 
PrimeContact Center Agent

The PrimeContact Center Agent curriculum provides front line customer service professionals with strategies to assure customer satisfaction while minimizing stress and maximizing performance effectiveness. Proven techniques are presented and illustrated incisively to help learners adapt their communication styles, build customer rapport, and resolve problem situations appropriately.

It is aimed at professionals who want to provide best-in-class customer service for clients by effectively using telephone, fax and Internet technologies.

PrimeContact Center Agent is Agent-focused, and empowers Agents with the essential skills and knowledge to do their job better, handle various customer situations and maximise their own performance and efficiency. A key offering for the developing trainee who has mastered the industry-specific concepts covered in PrimeCall Center ABCs.

 
PrimeCustomer Care

The PrimeCustomer Care curriculum provides strategies to enhance even the most difficult customer situations. Learners are encouraged to examine the people whom they define as customers, evaluate specific customer requirements, and initiate actions to improve relationships. Real-world case studies provide learners with opportunities to transform a potentially negative customer experience into a positive one.

PrimeCustomer Care is aimed at professionals whose role requires interpersonal communications with people internal and external to the organization. The curriculum is customer focused and focuses on how the customer IS the business, how to maximise customer relationships, learning the different types of customer and how to deal with them etc. PrimeCustomer Care provides an excellent follow-on from PrimeContact Center Agent, for the developing Agent themselves, or their Supervisor or Manager.



See How It Works!

PrimeLearning.com offers an unparalleled level and quality of interaction in our courseware. In the samples below, selected from the curriculum PrimeContact Center Agent, we encourage you to click on a screen to:

  • See how we use real-life scenarios
  • Discover what people think or say
  • Listen to how we simulate workplace dialogs and learn
  • Try out one of our many question interactions - challenge yourself!




Some Benefits

Manageability

Do you have a date by which all employees have to complete their training? Add this date to the system and have our automated Mentoring prompt your learners to completion.

Do you want to run reports to see who has started or completed their training? We'll set your learners up in groups and allow manager(s) to run these and other reports any time.

Do you need special database extracts to interface with your HR Management systems? We can do this too!

 
Anytime, anyplace

Are your employees distributed over various sites? Training is entirely over the Internet, with no Instructor-Led Training (ILT) requirement. If you would like to introduce an element of blended training (mix of ILT and eLearning), we can advise on how you might do this using the traditional approach, and also through the use of our Virtual Class technology!

 
Cost

eLearning can be an extremely cost-effective way of addressing call center training in your company. For a custom quote, and to arrange access to the eLearning System™ to review our training products, please contact us at pricing@primelearning.com




Test Yourself!

The eLearning System includes a Preassessment (or PrimePath™) feature that allows learners to conduct an initial assessment of their knowledge in a given area, and which then constructs a personalized learning plan based on competencies demonstrated in the assessment. In the eLearning System, the results are reflected in the learner's personalized learning page.

In these special, stand-alone versions of the Preassessment, we offer you the chance to try them out for free. At the end of the test, we have added a simple 'Print' page that shows how you did in each course!

To try out the Preassessments, click on the product name below:



Contact Us
For a customized quotation, contact us at pricing@primelearning.com

For any other inquiries, please contact us at info@primelearning.com


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