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The Call Center Industry |
We may not give it
very much thought, but we've all been in contact with a
call center at some point - maybe even regularly. It may
be to order that dog kennel you picked from a catalog, or
to get hold of that password you need to set up your voicemail.
Whatever the issue, there's a number to call. Call centers
are a fact of modern life and they're here to stay - and
grow.
Expenditure on US call centers by the financial services
sector was $167mn in 1998. At its present growth rate, this
figure will have reached $364mn by 2003. And that's only
one business sector. However, while call centers are huge
in the US, their existence is not limited to there.
Call centers have had quite a history in Europe too, and
they continue to expand and take on new horizons. While
the European call center industry may have experienced some
sluggishness in the 1990s, it's making up for it now, exploding
in size and scope. According to a report by researchers,
Frost and Sullivan, the number of call centers in Europe
will grow from 12,750 in 1999 to 28,289 in 2006. In addition,
Datamonitor predicts that the number of centers dealing
with Internet-related issues will grow from 400 in early
2001 to 3,400 by 2003.
The establishment of call centers in Europe has, up to now,
been led by the Irish and the Dutch. For their part, the
Danes are emerging as leaders on the Scandinavian front.
And it doesn't stop there. India is fast becoming a strong
global contender for the location of call centers. Some
factors influencing this movement are the booming IT industry,
the largest English-speaking population after the USA, and
a vast pool of skilled, English-speaking employees.
Call centers are big business, and they're getting bigger
all the time. Big business involves lots of people, and
lots of people means many and varied training needs. And
that's where PrimeLearning.com comes in! |

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| What
We Offer |
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As well as a host of general professional training products
in areas such as project management, personal development
and general management, PrimeLearning.com offers three
products that directly support the training needs of the
call center industry:
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| Curriculum |
Focus |
Addressing
… |
For
… |
| PrimeCall
Center™ ABCs |
The industry |
"What
is" |
Agent
orientation |
| PrimeContact
Center™ Agent |
The agent |
"How
to" |
Practical
agent skills |
| PrimeCustomer
Care™ |
The
customer |
"Why" |
Contextual
development |
|
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| PrimeCall
Center ABCs |
|
The PrimeCall Center ABCs curriculum teaches
the underlying principles of call center operation from
a front-line agent's unique perspective. It explains in
clear, simple and effective language, key concepts such
as stakeholder concerns, workforce management, performance
measurement, agent occupancy, call routing and management
technologies, staff scheduling and customer relationship
management.
It is aimed at frontline agents who need an understanding
of the fundamental structures and relationships in the
call center profession.
PrimeCall Center ABCs provides overview training
on the day-to-day aspects of the job encountered by the
frontline agent. It is ideal for the orientation of new
agents and for imparting a better understanding of the
Call Center industry to established agents. The curriculum
focuses specifically on the Call Center industry rather
than individual Agents' skills, and deals with internal
Call Center issues such as "where do I fit in?", "what
is my value in the company", "why do I get all the calls"
and related questions.
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| PrimeContact
Center Agent |
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The PrimeContact Center Agent curriculum provides
front line customer service professionals with strategies
to assure customer satisfaction while minimizing stress
and maximizing performance effectiveness. Proven techniques
are presented and illustrated incisively to help learners
adapt their communication styles, build customer rapport,
and resolve problem situations appropriately.
It is aimed at professionals who want to provide best-in-class
customer service for clients by effectively using telephone,
fax and Internet technologies.
PrimeContact Center Agent is Agent-focused, and
empowers Agents with the essential skills and knowledge
to do their job better, handle various customer situations
and maximise their own performance and efficiency. A key
offering for the developing trainee who has mastered the
industry-specific concepts covered in PrimeCall Center
ABCs.
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| PrimeCustomer
Care |
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The PrimeCustomer Care curriculum provides strategies
to enhance even the most difficult customer situations.
Learners are encouraged to examine the people whom they
define as customers, evaluate specific customer requirements,
and initiate actions to improve relationships. Real-world
case studies provide learners with opportunities to transform
a potentially negative customer experience into a positive
one.
PrimeCustomer Care is aimed at professionals
whose role requires interpersonal communications with
people internal and external to the organization. The
curriculum is customer focused and focuses on how the
customer IS the business, how to maximise customer relationships,
learning the different types of customer and how to deal
with them etc. PrimeCustomer Care provides an excellent
follow-on from PrimeContact Center Agent, for the
developing Agent themselves, or their Supervisor or Manager.
|

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| See
How It Works! |
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PrimeLearning.com offers an unparalleled level and quality
of interaction in our courseware. In the samples below,
selected from the curriculum PrimeContact Center Agent,
we encourage you to click on a screen to:
- See how we use real-life scenarios
- Discover
what people think or say
- Listen to how we simulate workplace
dialogs and learn
- Try out one of our many question
interactions - challenge yourself!

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|
Some
Benefits
Manageability |
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Do you have a date by which all employees have to complete
their training? Add this date to the system and have our
automated Mentoring prompt your learners to completion.
Do you want to run reports to see who has started or completed
their training? We'll set your learners up in groups and
allow manager(s) to run these and other reports any time.
Do you need special database extracts to interface with
your HR Management systems? We can do this too!
|
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| Anytime,
anyplace |
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Are your employees distributed over various sites? Training
is entirely over the Internet, with no Instructor-Led
Training (ILT) requirement. If you would like to introduce
an element of blended training (mix of ILT and eLearning),
we can advise on how you might do this using the traditional
approach, and also through the use of our Virtual Class
technology!
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| |
| Cost |
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eLearning can be an extremely cost-effective way of
addressing call center training in your company. For a
custom quote, and to arrange access to the eLearning
System™ to review our training products, please contact
us at pricing@primelearning.com
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Test Yourself! |
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The eLearning System includes a Preassessment
(or PrimePath™) feature that allows learners to conduct
an initial assessment of their knowledge in a given area,
and which then constructs a personalized learning plan
based on competencies demonstrated in the assessment.
In the eLearning System, the results are
reflected in the learner's personalized learning page.
In these special, stand-alone versions of the Preassessment,
we offer you the chance to try them out for free. At the
end of the test, we have added a simple 'Print' page that
shows how you did in each course!
To try out the Preassessments, click
on the product name below:
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|
| Contact
Us |
For a customized quotation,
contact us at pricing@primelearning.com
For any other inquiries, please contact us at info@primelearning.com
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