The Prime Marketing eBusiness curriculum provides strategies for capitalizing on the unique marketing opportunities created by today's Internet technologies.
The PrimeMarketing eBusiness curriculum provides valuable insights and best practices for individuals who want to establish and promote an online presence for their professional or commercial endeavors.
Certification: PDU Credits: 19 PDUs
Skill Level: All levels
Target Audience: Professionals who want to create and promote an online marketing strategy.
Here is a complete informational listing of the courses in the Prime Marketing eBusiness curriculum.
|3 hrs||eMarketing Overview||This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix.|
|1.5 hrs||Define Your Core Business||This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. The all-important question - to what degree your organization should launch an Internet presence - is also addressed.|
|2 hrs||Develop an Online Identity||This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet.|
|2.5 hrs||Form Strategic Alliances||This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance.|
|1.5 hrs||Evaluate Statistics||This course shows learners how statistics can be used most effectively in eMarketing. Several guidelines also help to further simplify the process by providing a solid framework for reviewing statistics.|
|2 hrs||Research Accurate Data||This course helps learners to recognize the challenges associated with online research, and how to effectively research accurate, ethical, and useful data through searches and surveys on the Internet.|
|2 hrs||Select Your Web Team||This course demonstrates how to select and work effectively with the right people to create and maintain a Web presence.|
|1.5 hrs||Create an eMarketing Budget||While the Internet is renowned for being cost-effective, one stills need to budget for the activities associated with bringing the organization online. This course teaches learners how to create a comprehensive budget.|