Prime Marketing eBusiness

Prime Marketing eBusiness

The Prime Marketing eBusiness curriculum provides strategies for capitalizing on the unique marketing opportunities created by today's Internet technologies.

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Individual license, 3 months access

Curriculum Overview

The PrimeMarketing eBusiness curriculum provides valuable insights and best practices for individuals who want to establish and promote an online presence for their professional or commercial endeavors.

At a Glance

Certification: PDU Credits: 19 PDUs

Download: Curriculum Overview in PDF Format or Curriculum Synopsis in PDF Format

Prerequisites: None

Skill Level: All levels

Target Audience: Professionals who want to create and promote an online marketing strategy.


Here is a complete informational listing of the courses in the Prime Marketing eBusiness curriculum.

Branding Your Internet Identity (MRK0011)

Duration Course Description
3 hrs eMarketing Overview This course helps learners to understand the different approaches taken toward eMarketing and the various components of an eMarketing plan. A series of strategies are also provided to assist course participants when implementing a Web presence as part of their marketing mix.
1.5 hrs Define Your Core Business This course teaches learners the typical components of a business overview - an important part of any eMarketing plan. The all-important question - to what degree your organization should launch an Internet presence - is also addressed.
2 hrs Develop an Online Identity This course helps learners to develop their own online corporate identity, by building recognition and overcoming the various limitations that are associated with the Internet.
2.5 hrs Form Strategic Alliances This course defines the characteristics of reciprocal links and shows learners how to recognize why strategic alliances sometimes fail. It also helps them to understand the guidelines involved in creating a strategic alliance.

Scoping Your Internet Project (MRK0012)

Duration Course Description
1.5 hrs Evaluate Statistics This course shows learners how statistics can be used most effectively in eMarketing. Several guidelines also help to further simplify the process by providing a solid framework for reviewing statistics.
2 hrs Research Accurate Data This course helps learners to recognize the challenges associated with online research, and how to effectively research accurate, ethical, and useful data through searches and surveys on the Internet.
2 hrs Select Your Web Team This course demonstrates how to select and work effectively with the right people to create and maintain a Web presence.
1.5 hrs Create an eMarketing Budget While the Internet is renowned for being cost-effective, one stills need to budget for the activities associated with bringing the organization online. This course teaches learners how to create a comprehensive budget.

Key Features

  • 19 hours total learning
  • 8 Courses (16 hours), each including Self Check Assessment
  • Online Resources (3 hours) - Job Aids, Glossary, Recommended Reading Lists, Links
  • Personalized eLearning System account
  • PreAssessment (PrimePath)
  • Mastery Assessment
  • Client Administration
  • Online Mentoring
  • American English

System Requirements

Operating System

Microsoft Windows Microsoft Windows (98, 2000, XP, Vista, 7, 8, 8.1, 10)

Web Browser

Chrome Chrome
Internet Explorer Internet Explorer
Opera Opera

Other Requirements

  • Adobe Flash Player version 9 or higher is required
  • Adobe Reader plugin is required to view some curriculum Resources
  • A sound card with speakers or headphones are required to listen to audio

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